Italian Champions Juventus have unveiled a new club logo in a special event held in Milan today. The club was founded in 1897, and the new branding of the club also commemorates the club’s 120 years in history. Club President Andrea Agnelli revealed the new club logo announcing that “the new logo is a symbol of the Juventus way of living”, which is as the club motto goes ‘Vincere non e’ importante, ma e’ l’unica cosa che conta’ (Winning is not important, it’s the only thing that matters).
Juventus are considered to be the most successful team in Italian football, and despite their recent setback to Serie B during the 2006 Calciopoli scandal, the Bianconeri have bounced back stronger than ever, winning five back-to-back Serie A titles since Antonio Conte led them back to winning ways in 2011/12. They have also managed to make their 8th appearance in a Champions League final in 2015, where they finished as runners-up to eventual winners Barcelona.
Celebrating 120 years of history
The new club logo is a complete change to the club’s current logo, featuring just two J’s. Quite the change from the club’s old crest, which drew inspiration from the city of Turin, with the re-branding drawing as much praise as criticism from the club’s fans.