The football kits of Stock City are designed by Italian sportswear brand Macron and sponsored by gaming company Bet365, which also owns the naming rights to the team’s home stadium. The home shirt is vertically striped in white and red, with a white flapped collar with blue details and white sleeve hems. The away shirt of the Potters, as they are nicknamed, is light blue with a Y-shaped white collar and white sleeve hems.
Stoke City were founded in 1863 as Stoke Ramblers FC. Their home stadium can hold 27,902 spectators. In the 2015-16 season, the team finished 9th in the league table. This is the first year that the kits of the team are manufactured by Macron, as the brand replaced New Balance (formerly known as Warrior). Bet365 on the other hand have a partnership with Stoke City extending back to 2012.