English Premier League club Stoke City unveiled their all-new 2017/18 Macron kits. In addition to the new kits, the club also unveiled it has agreed a deal with online football game Top Eleven to become the club’s new sleeve sponsor. The Potters’ new home shirt did not bring the club any luck as they were defeated by Arsenal 4-1 in its debut last Saturday.
Stoke become first club to unveil shirt sleeve sponsorship deal
Stoke has also announced that they have become the first Premier League club to attract a commercial partner to become their Official Sleeve partner. As from next season, clubs are allowed to feature a sleeve sponsor on their shirt, as opposed to the sleeve featuring official logos of the Premier League. You can read more about that here.
Stoke City Chief Executive Tony Scholes said: “Top Eleven are at the forefront of the football mobile games industry and they recognise the global reach that entering into a multi-year agreement with Stoke City gives them.
“We are delighted to become the first Premier League club to attract an entirely new commercial partner as Official Sleeve Partner and we look forward to a long and successful association with Nordeus and their Top Eleven football management game.”
Macron unveil striking designs for 2017/18
The new home shirt features the club’s traditional red and white stripes and has a striking red/white/blue collar. The away shirt is primarily royal blue featuring a horizontal red/white gradient strip across the upper part of the chest.